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-THE BRITTNEY KLUSE CREW-

WELCOME

Let me first start by saying THANK YOU for applying to be part of my THE SENIOR CREW REP PROGRAM. I am passionate about working with teenage girls as I try to create a year-long memorable experience filled with positivity, sharing, and creating a community of new friendships for this special year in their lives. My CREW PROGRAM has evolved over the last TEN years – with help from seniors and their parents – each year to better refine the program and create new areas of added value as time and technology changes!
I would LOVE for you to browse through my website to get a feel about who it is you’ll be teaming with for your daughter’s SENIOR year: www.brittneykluse.com

ABOUT ME

My name is Brittney Kluse and I started Brittney Kluse Photography in 2007. I’m married to a wonderful husband and have two young children: Braxton (8) and Brynna (6). Photography has been my life-long passion and I feel so incredibly blessed to have built a 10-year, successful career doing what I love! I grew up in the Tri-Cities and graduated from Kamiakin in 1999 and Washington State University Pullman in 2003. I specialize in lifestyle & editorial photography that is infused with rich, vibrant colors; fresh and modern in style; and emotion-filled and relaxed in nature. I’m proud to say that I have once again been voted the TRI-CITIES BEST PHOTOGRAPHER in a people’s choice contest. If you’re not familiar with my work, I encourage you to checkout my website: www.brittneykluse.com or on Facebook: www.facebook.com/brittneykluse and follow me on Instagram: @brittneykluse

WHAT’S THE CREW

The CREW is a senior representative (rep) program that allows selected seniors to be part of an elite group focused on friendship, networking, and positivity and in return offers financial discounts on their commemorative senior portraits as well as other perks! CREW REPS (and their parents) tell their friends, peers, classmates, teammates, and more about Brittney Kluse Photography … in essence, CREW REPS help with the “word-on-the-street” marketing. 
 

WHAT’S REQUIRED TO BE IN THE CREW?

-Be a current High School student, graduating in June 2019
-Be VERY outgoing, have great style, lots of personality, well-connected with people high-school aged, and enjoy being in front of a camera
-Attend one of the public/private Tri-Cities (or surrounding area) High Schools
-Be available to participate in a CREW REP SHOOT to be held prior to 4/30/18 and agree to book your senior portrait session with BRITTNEY KLUSE PHOTOGRAPHY prior to 2/15/18.
-Agree to ONLY represent Brittney Kluse Photography between March 1, 2018 – graduation day, 2019.
-Agree to use a BRITTNEY KLUSE PHOTOGRAPHY photo of the senior in the High School’s yearbook.

HOW DO YOU REFER PEOPLE FOR  A DISCOUNT?

Technology and social media have revolutionized the way CREW REPS (and their parents) can refer clients. Nine years ago, students used to share wallet sized photos of themselves with their peers … now with the advancement of so many social media tools, I have found that seniors prefer to have digital images, so after their CREW SHOOT, each REP will receive several Brittney Kluse-watermaked digital images they can share/post/email/tweet/snap as their profile photos or though any social feed of their choice!
Each CREW REP will receive “3 free image” cards they give to anyone they refer which is a bonus incentive for that person to book with Brittney Kluse Photography!  All completed referrals must be completed within two weeks of the date of the CREW REP’s senior session to apply for the discounted prints/images/products.
So, how will I know if you refereed someone? Easy!

When a person books a photo shoot with me they are sent a contract. On the bottom of the contract it says “please list the names of any referring person we can give credit to.” That’s where they put YOUR name and YOU get the credit for that referral! As a BONUS they will have the “three free images” card from the senior they can use to “add on” images to any collection/a la carte they purchase.

Word-of-mouth still seems to be the most popular tool my CREW REPS and their parents utilize; however I have lots of unique and distinct referral tactics CREW REPS have pursued to try and get most amount of referrals they can all at one time:
Example: One senior turned her CREW REP IMAGES into little stickers with hers and my information and put them on the coffee cup of every customer she served at the coffee shop she worked for!
Example: One senior had me come speak at her DECA class which earned her EXTRA CREDIT and two of the upcoming seniors in her class booked with me!
Example: One senior organized a “meet and greet” at her house for a luncheon for 7 of her close girlfriends and their parents to personally book their sessions with me one-on-one while enjoying a beautifully hosted lunch!

WHAT COUNTS AS A REFERRAL

It doesn’t JUST have to be a senior! Anyone that books a full session or seasonal session (mini sessions do not count towards referrals) for any of the session options I offer is considered “a referral” … this means you can recruit for:
-SENIORS (girls AND boys!)
-FAMILIES
-CHILDREN
-ENGAGEMENT
-WEDDINGS
-NEWBORN
-BIRTH/HOSPITAL PHOTOS
Last year; one senior’s Mother book a family session for Christmas card photos AND the senior’s older sister booked a family session for her immediate family, which earned this senior TWO referrals! Easy as that – she didn’t even need to leave her own family to recruit!

CREW PERKS

[PERK ONE]

The biggest reason seniors and parents want to be part of the CREW is to reap the financial rewards. After years of talking extensively with seniors and their parents I understand SENIOR YEAR IS BUSY! Between school work, sports, jobs, volunteer work, college planning, and more; I get that not everyone has the same amount of time to extend to recruiting. That’s why my program’s rewards are based directly on referrals and it starts at only TWO referrals to earn the discount!

There are THREE session fees you can choose from:

****All session fees include: A consultation, location-scouting, the photo shoot, AND in-person ordering appointment****
-The SIGNATURE SESSION includes a 1 hour session with 1 outfit change at one location and 30 proof-edited images in gallery from which you select your favorite images for purchase ($250)
-The PREMIER SESSION includes a 1.5 hour session with up to 3 outfit changes at up to 3 locations and 80 proof-edited images in gallery from which you select your favorite images for purchase ($350)
-The ELITE SESSION includes a 2 hour session with UNLIMITED locations, UNLIMITED outfits changes, and 150+ proof-edited images in gallery from which you select your favorite images for purchase ($450) (I was able to fit in NINE locations with one of my 2018 CREW REPS in a 2 hour session!).
There is a $550 minimum order requirement on all full sessions.
As of 2017, I now offer an ALL-INCLUSIVE SEASONAL SESSION which is FOUR 30-minute sessions the senior can use any time ($495 per each of the 4 sessions). If the senior earns a discount it applies to EACH of the four sessions; not just one session.
An initial investment of $100 is due with the signed contract and then applied to whichever session you choose. The remaining session discount is due on the day of your senior session. Any earned referral discounts is applied to collections/a la carte, (and not applied to the $550 minimum order or the session fee). There is a $150 cancellation fee for any session cancelled (without being rescheduled) after the submission of a contract. Please visit the Terms section {http://bit.ly/2Aglj7i] of this website for all policies.
REFERRAL DISCOUNTS ARE AS FOLLOWS
2-4 people referred = 20% off your print/product/image/collection investment (i.e.: a $690 value for $550)
5-8 people referred = 50% off your print/product/image/collection investment (i.e.: an $1100 value for $550)
9+ people referred = 80% off your print/product/image/collection investment (i.e.: a $2710 value for $550)
The average number of referrals is FIVE.
 [PERK TWO]
With the number of social media outlets teenagers are connected to these days, it’s so easy for them to share/post their images/experiences and have people follow up to book directly from that! Often times referrals may not even personally KNOW the CREW REP, they just see the photos they post online and tell me whose images it was they saw that made them book ME!


[PERK THREE]

My CREW is my “go-to” team throughout the year for a series of free photo shoots that I use for advertisement. I frequently teach at photography workshop and conferences around the country and need models for quick projects … the offer is always extended to my crew reps and is first come first served (they get the FREE digital images from that photo shoot!). To date, I have offered my current CREW 11 free photo shoot opportunities this year.


[PERK FOUR]

The TOP FIVE recruiting CREW REPS will receive get a FREE stylized editorial photoshoot with a minimum of 10 digital images, to be held January – June of their senior year!


[PERK FIVE]

CREW REPS get to take advantage of 50% off of ANY mini session from January-June of their senior year! This gives them the chance to add on fun sessions to showcase how they have changed closer to graduation. The most popular add on is the graduation mini shoot once the senior receives their cap and gown! Mini sessions begin at $375 before the CREW REP discount.

 


[BIGGEST PERK – THE BESTIE SHOOT]

Surveys of my past CREW REPS say the most VALUABLE thing they could receive as recruitment motivation is … another photo shoot! So, for the grand finale, whomever refers the MOST full-session booking clients wins a FREE BESTIE PHOTO SHOOT for her and up to 5 of her best friends at the end of her senior year! Each year the girls LOVE planning this photo shoot and it’s such a special way to cap off the end of their High School career with a photo shoot of their closest friends and all the digital images for FREE! 


CREW SCHEDULE

January: Informational meetings
February: Contracts due and official announcement of the 2019 CREW REPS
March: Individual sessions are scheduled for APRIL
April: CREW SHOOT MONTH!
April – September: Recruiting/referring
December: Referral winners are announced
December/January: CREW REPS nominate girls from the upcoming Junior class!
Here are links to my FAVORITE clothing sites for some amazing fashion inspiration! I also have stylists available for hire if you want a totally custom look! E-mail me if you’re interested: brittney@brittneykluse.com

F A C E B O O K